Nigerian artistes have more foresight than Ghanaian musicians – 3Music Awards' CEO by Razzy Razzy
The founder of 3Music Awards says Nigerian artistes “know better” than their Ghanaian counterparts. Shatta Wale, Burna Boy, Sarkodie and Davido He said anytime someone asks him the “difference between Ghanaian and Nigerian artistes", he always say Nigerian acts have more “insight and experience.” Recounting his time as the Country Director of Boomplay, Sadique Abdulai Abu said because of this lack of insight, Ghanaian musicians become jumpy when they are approached with an idea that could help advance them. “I remember when we started Boomplay, I went to Shatta Wale to acquire his content and then he said we should pay him 1.5 million dollars. I was like, do you know the size of your market; what even entails the size of the business for us to start with that amount? I told him no, it doesn’t work like that. “The average Ghanaian artiste don’t have ...